Why Blog

So we were asked to research why you should blog. The general answer is to get your voice out there, but digging a little deeper you can find more precise answers.

Examining statistics:

• # of Blog readers in the US: 57 Million.
• # of Blogs: 12 Million.
• Biggest age group: 25-34 year olds.

Stats from Caslon.com

Why Start a Blog for a Business

When it comes to having a business a blog is a great way to market your company. After doing a little research I found two great articles on blogging.

About.com

This article by Susan Gunelius offers some great insight into why you should blog for your business. Here are a few reasons from her point of view.

To Market or Promote Something:

Blogging is a great way to help market or promote yourself or your business, product or service.

To Establish Yourself as an Expert:

Blogs are wonderful tools to help bloggers establish themselves as experts in a field or topic. For example, if you're trying to get a job in a specific field or hoping to publish a book on a specific topic, blogging can help legitimize your expertise and expand your online presence and platform.

Full article here

Commonplaces.com

Harry from commonplaces.com wrote a great business oriented article. Here are a few things he outlines as to why you should blog.

• A blog can be a source of keyword-rich content. What do search engines love? Keyword-rich content.
  
• Blogs are a great medium for connecting with your customers on a more personal level that is possible on your corporate site.
• What makes one-time visitors to your site become regular visitors? Regularly updated content.
• Blogs are a great medium for connecting with your customers on a more personal level that is possible on your corporate site.

Full article here

Why Start a Blog as a Designer

As designers we have to be linked into our field. We have to showcase our skills and theories, as well as defend our designs. What better way to do this than to blog.

Reasons to blog:

• Establish yourself as an expert. Legitimize yourself.
• Connect with other designers out there; you never know what you can pick up just by being connected with colleagues.
• Stay up to date with current events, business like to market events and products take advantage of getting the inside scoop before others.

What to write about in your blog:

Clients and friends alike will be interested in what you are producing. Throw your work onto your blog and let others see, chances are you are already to close to the project and will need an extra pair of eyes to help. Let others get to know you, post blogs about yourself, what you do in your spare time, what things you like. It’s a great way to let clients know who you really are, not just professionally.