Aren’t those two supposed to be one and the same? Well in a way they are the same thing, but they are both very different. The definition of Interactive media says
“Interactive media is the integration of digital media including combinations of electronic text, graphics, moving images, and sound, into a structured digital computerized environment that allows people to interact with the data for appropriate purposes. The digital environment can include the Internet, telecoms and interactive digital television.”
Bored yet?......me too.
So that’s a lot of words thrown into a definition. Let’s try and sort it out. So what data are we dealing with? Well, you have data such as:
- Music
- Video
- Text
- Pictures/Images
Next let’s sort out who these “Agents of Change” are (basically what fields tend to use this information):
- Law
- IT
- Graphics
- Training/Education
- Journalism
- Broadcasting
- Health Industry
- E-commerce (online business)
Well Brendan I don’t see how these two are connected! I still don’t understand the difference!
Ok so here’s the deal, the data used is considered “digital.” The data is then used by agents of change such as a teacher using a flash presentation to educate her kids. This then becomes interactive for kids they get to click/choose/watch the presentation. They are now interacting with that data the Digital Media has now become Interactive Media.
Are you an Agent of Change???
Yes I personally am an Agent of Change. I use this data on a daily basis, be it image manipulation in Photoshop or using video and text together to create a DVD Menu. I am an Agent of Change (and so can you……yes that was a Stephen Colbert reference.)
What is going to affect you the most as an Agent of Change?
In this continually updating world of Interactive Media, can you really guess what it’s going to be like 10 years from now, or for that matter 5 years from now? Well if you guessed and got it right there’s an opportunity for you to make a ton of money over the next 5-10 years.
My guess is that in the next 5-10 years, television, mobile phones, and the internet will become more interactive than they ever were.
Why TV? Well let’s face it we all have one, we all spend countless hour staring at it like moths to a light. With technologies become smaller cheaper and more interactive TV is bound to become intertwined with the web as well as computers. Wouldn’t it be great to order that Snuggie just by tapping your TV screen.
Why Cell phones? Well currently the US is the smallest consumer of smart phones. This is bound to change as more people demand instant access to their finances, social networking cites, and just the internet in general. As a designer you have to know how to get it to peoples phones.
Why Internet??? Simple……….. BECAUSE EVERYONE USES IT!
Communication devices will be a big part of our future as designers, but I think that new display technology will affect us more. 3D displays are being developed which will lead to a huge change in how things are designed even web pages.
ReplyDeleteSnuggies....hahahahaha.
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ReplyDeleteWith the proliferation of open source, I believe that this can only encourage more people to entertain the idea of a viable web presence in even the most competitive markets. Overhead is always an obstacle,but cheaper computers and smartphones offer entreprenuers the ability to freely interact globally with potential clients. An instantaneous proposal and examples of what you can offer via an online campaign can only level the playing field when competing with larger businesses. Embracing the technology now before it completely becomes the standard will only give you the lead!
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