Change Agen

Digital Media vs. interactive Media

Aren’t those two supposed to be one and the same? Well in a way they are the same thing, but they are both very different. The definition of Interactive media says

“Interactive media is the integration of digital media including combinations of electronic text, graphics, moving images, and sound, into a structured digital computerized environment that allows people to interact with the data for appropriate purposes. The digital environment can include the Internet, telecoms and interactive digital television.”

Bored yet?......me too.

So that’s a lot of words thrown into a definition. Let’s try and sort it out. So what data are we dealing with? Well, you have data such as:

• Music
• Video
• Text
• Pictures/Images

Next let’s sort out who these “Agents of Change” are (basically what fields tend to use this information):

• Law
• IT
• Graphics
• Training/Education
• Journalism
• Broadcasting
• Health Industry
• E-commerce (online business)

Well Brendan I don’t see how these two are connected! I still don’t understand the difference!

Ok so here’s the deal, the data used is considered “digital.” The data is then used by agents of change such as a teacher using a flash presentation to educate her kids. This then becomes interactive for kids they get to click/choose/watch the presentation. They are now interacting with that data the Digital Media has now become Interactive Media.

Are you an Agent of Change???

Yes I personally am an Agent of Change. I use this data on a daily basis, be it image manipulation in Photoshop or using video and text together to create a DVD Menu. I am an Agent of Change (and so can you……yes that was a Stephen Colbert reference.)

What is going to affect you the most as an Agent of Change?

In this continually updating world of Interactive Media, can you really guess what it’s going to be like 10 years from now, or for that matter 5 years from now? Well if you guessed and got it right there’s an opportunity for you to make a ton of money over the next 5-10 years.


My guess is that in the next 5-10 years, television, mobile phones, and the internet will become more interactive than they ever were.


Why TV? Well let’s face it we all have one, we all spend countless hour staring at it like moths to a light. With technologies become smaller cheaper and more interactive TV is bound to become intertwined with the web as well as computers. Wouldn’t it be great to order that Snuggie just by tapping your TV screen.

Why Cell phones? Well currently the US is the smallest consumer of smart phones. This is bound to change as more people demand instant access to their finances, social networking cites, and just the internet in general. As a designer you have to know how to get it to peoples phones.

Why Internet??? Simple……….. BECAUSE EVERYONE USES IT!

Why Blog

So we were asked to research why you should blog. The general answer is to get your voice out there, but digging a little deeper you can find more precise answers.

Examining statistics:

• # of Blog readers in the US: 57 Million.
• # of Blogs: 12 Million.
• Biggest age group: 25-34 year olds.

Stats from Caslon.com

Why Start a Blog for a Business

When it comes to having a business a blog is a great way to market your company. After doing a little research I found two great articles on blogging.

About.com

This article by Susan Gunelius offers some great insight into why you should blog for your business. Here are a few reasons from her point of view.

To Market or Promote Something:

Blogging is a great way to help market or promote yourself or your business, product or service.

To Establish Yourself as an Expert:

Blogs are wonderful tools to help bloggers establish themselves as experts in a field or topic. For example, if you're trying to get a job in a specific field or hoping to publish a book on a specific topic, blogging can help legitimize your expertise and expand your online presence and platform.

Full article here

Commonplaces.com

Harry from commonplaces.com wrote a great business oriented article. Here are a few things he outlines as to why you should blog.

• A blog can be a source of keyword-rich content. What do search engines love? Keyword-rich content.
  
• Blogs are a great medium for connecting with your customers on a more personal level that is possible on your corporate site.
• What makes one-time visitors to your site become regular visitors? Regularly updated content.
• Blogs are a great medium for connecting with your customers on a more personal level that is possible on your corporate site.

Full article here

Why Start a Blog as a Designer

As designers we have to be linked into our field. We have to showcase our skills and theories, as well as defend our designs. What better way to do this than to blog.

Reasons to blog:

• Establish yourself as an expert. Legitimize yourself.
• Connect with other designers out there; you never know what you can pick up just by being connected with colleagues.
• Stay up to date with current events, business like to market events and products take advantage of getting the inside scoop before others.

What to write about in your blog:

Clients and friends alike will be interested in what you are producing. Throw your work onto your blog and let others see, chances are you are already to close to the project and will need an extra pair of eyes to help. Let others get to know you, post blogs about yourself, what you do in your spare time, what things you like. It’s a great way to let clients know who you really are, not just professionally.

Examing Blogging Tools From Around the Net

We were asked to do research on blog sites around the net, Im a total n00b when it comes to blogging so I choose the first 3 I came across:

• Blogger - Here
  
• Wordpress - Here
  
• Typepad - Here
  

I will talk about the features each Blogging site has to offer:

Blogger


When it comes to blogger it has the following to offer:

• The ability to upload video. The video will be hosted by Google Video.
  
• The ability to update your blog from you cellphone, this includes text and photos.
• The ability to update your blog via E-mail.
• Customizable templates and the ability to edit your own HTML.

Overall this was the Blog site I was most impressed with. Slim fast and efficient. Well for me anyways.

WordPress


When it comes to Wordpress the following options are offered:

• Customizable templates and the ability to edit HTML and CSS.
• Embed video from places like Youtube and Hulu
  
• Have an iPhone? Use the Wordpress iPhone app to update your blog on the go.
• Follow stats like web traffic to your blog.

Wordpress offers great themes to choose from and is pretty powerful. But in my view do I really need all that to get my points across?? No not really, I might as well make my own website.

TypePad


TypePad offers the following options:

• Templates to customize, along with custom CSS.
• Ability to add widgets such as your pictures from Flickr
• Logged onto Facebook? You can blog from you Facebook.
• Want your real voice to be heard? Publish your own podcasts.
• Check your blogs traffic and stats.

TypePad seems more oriented to a younger crowd and would be great for the average joe with a few bucks to spare.

Conclusion
After examining these 3 sites, I ended up choosing blogger (obviously.) Why you might ask. Well TypePad requires money to get any type of blog other than a microblog. Wordpress is a little more advanced than I need. Blogger is in that Goldilocks zone, just right for me.

-Bredy